There is so much of talk these days around how enterprises are moving towards a IT infrastructure where businesses run intelligently and in a socially collaborative manner. This has brought the focus on the softwares and products in the space of Business Intelligence and social collaboration. All of this cannot happen without handling large data which we call the BigData. Information Systems no longer are required to be relational, unstructured data can be as relevant and important for building the intelligence network for an enterprise.
IBM has emphasized its focus on products that are in the space of Business Intelligence with its recent valuable acquisitions, which are now IBM. There are many products which are in the space of Data analytics, data mining, text mining , predictive analytics and so on. In this article we will look at some of key products that exist in the Analytics portfolio for IBM and a briefing on them.This is intended to aprise us of some the products which might not have been a widely known product.
InfoSphere BigInsights
This is a Hadoop based solution for analytics of BigData
IBM® InfoSphere Streams
Analytics of data streaming into your organization, helps you have more real time analytics and enables you to react to events as they are happening to change business outcomes.
IBM® SPSS® Amos
SPSS Amos gives you the power to easily perform structural equation modeling to build models with more accuracy. Models are used to derive insights from huge volumes of data.
IBM SPSS Text Analytics for Surveys
This uses NLP techniques to analyze survey text and discover valuable, hidden insights.
IBM® SPSS® Forecasting
This enables analysts to predict trends and develop forecasts quickly and easily. Reliable forecasts are very essential in today’s demanding business environment. This helps businesses to strategise appropriately to respond to changes.
IBM SPSS Data Collection
The Data Collection Family has products that can be used for Authoring, Interviewing , Reporting and Management of Survery data. Survey and market researchers worldwide use this rich suite of products to achieve deeper understanding of people’s attitudes, preferences and behavior so that this valuable insight can be included in decision-making processes.
IBM SPSS Statistics
As the name suggests this product helps in drawing up statistical information from huge data sets, which can be analysed to help in decision making,
IBM SPSS predictive analytics software and solutions. Predictive analytics gives you the knowledge to predict and anticipate change so that you can plan to carry out strategies or make decisions that can change the outcomes for the better.
IBM Unica NetInsight
NetInsight is the product that is the space of Web analytics. Web analytics is key for customers who use online means or web as a marketing channel for their products. Analysing the vistor behaviour on their website can give useful insights into customer trends.
IBM Unica Campaign
With Unica Campaign, marketers can plan, design, execute, measure and analyze multi-wave, cross-channel and highly personalized marketing campaigns.
IBM Unica Interact
With Unica Interact customers can determine, in real-time, the right message to present in inbound marketing channels. This is key because now marketing can not just be done by outbound marketing campaigns but Unica Interact can help determine what can be done to use inbound channels as effective marketing means.
IBM Unica Marketing Operations
This product helps to streamline marketing processes and improves team collaboration among marketers in an organization.This product intends to improve operational efficiency of a marketing organization.
IBM Unica Detect
Unica Detect helps to improve cross-selling and retention by detecting when customers are most receptive to offers. Unica Detect, provides a complete set of event-based marketing capabilities.
IBM Unica Leads
This product is solely intended to improve lead management by marketers and also to deliver quality leads in a timely manner to improve close rates and increase revenue.
IBM Unica CustomerInsight
With Unica CustomerInsight, marketers have an intuitive way to explore customer data without asking for help from technical specialists. Unica CustomerInsight enables marketing users to gain critical insights through a highly flexible data visualization interface making it easy to spot customer trends and opportunities, and then take immediate action to select target audiences for marketing campaigns and programs.
IBM Unica PredictiveInsight
Unica PredictiveInsight gives marketing users the power to determine the most effective customer segmentation methods, which customers are most likely to respond, customer lifetime value, and the best cross-sell opportunities for each customer.
IBM Unica Marketing Platform
IT organizations are under pressure to select a marketing solution that is both low-risk and forward thinking. With the Unica Marketing Platform as the technology foundation for Unica’s marketing solutions, IT organizations can align marketing’s needs with a proven solution that can integrate into any enterprise environment.
IBM Cognos® Business Intelligence
Helps you Monitor and measure how your company is performing with Score-carding, Dashboards, Reporting and Real-time Monitoring. It also provides a rich, interactive and visual BI experience to everyone online and off with Cognos Mobile and Cognos Active Report.
IBM Cognos TM1
IBM Cognos® TM1 is enterprise planning software that provides a complete, dynamic environment for developing timely, reliable and personalized forecasts and budgets.
IBM® Cognos® Now
This is a real-time monitoring solution for time-sensitive KPIs and operational metrics.
These are a sub-set of the various offerings IBM has in the space of data analytics, predictive analytics and business intelligence. This article was intended to give a bird’s eye view of what we have at IBM in the BI space.
This post is authored by Sreelatha Sankaranarayanan.